Mass Communications (Program)

Program Goals

  1. Demonstrated excellence in mass media writing styles that conform to highest standards in print and broadcast newsrooms, multimedia platforms, and graduate course work.
  2. Interpretation and application of mass media theories and appreciation of how mass media impacts current events and cultural production.
  3. Application of mass media ethics, particularly codes of professional integrity and competencies established by the Society of Professional Journalists, Online News Association, National Association of Broadcasters, The Accrediting Body on Education in Journalism and Mass Communications, and The Association for Education in Journalism and Mass Communication.
  4. Applied knowledge of mass media technologies consistent with the changes in mass media industries, including multimedia convergence.
  5. Application of research methods and approaches required for graduate study in mass communication.

Outcomes

  • Analyze, describe and interpret the media content in the context of global society;
  • Apply First Amendment and ethical principles in the production of radio and television content;
  • Explain the historical, cultural and economic development of mass media industries, particularly in the United States and other societies;
  • Write correctly and clearly in forms and styles appropriate for mass media industries and/or graduate school.
  • Present a professional portfolio of curriculum-related materials that meet the highest of standards of TV and radio stations, as well as convergence sites.
  • Demonstrate correct use of research methods in connection with broader mass communications theories and methodologies.
  • Explain how new media technologies impact the content, audience, organizational and economic nature of contemporary television and radio

Requirements

Admission Requirements

In order to declare as a mass communications major, a student must have received a ā€œCā€ or higher in COM 202 (Writing Across the Media).


MASS COMMUNICATIONS MAJOR

Departmental Required Courses:

Course Credits
COM-200 - Introduction to Mass Communication 3
COM-201 - Mass Media and Society 3
COM-300 - Communication Theory 3
COM-401 - Research Methods in Mass Communication 3
COM-404 - Mass Media Law and Ethics 3
Total Departmental Required Courses 15 credits

Required Skill Courses:

Course Credits
COM-202 - Writing and Reporting Across the Media 3
COM-205 - Human Communication 3
COM-207 - Media Technology 3
COM-332 - Digital Media Strategies and Publishing 3
COM-490 - Internship in Mass Communications 3
Total Required Skill Courses 15 credits

Mass Communications Track: Choose one(1) Track:

Course Credits
Mass Communications: Digital Communications Track
COM-331 - Digital News Reporting and Production (3)
COM-333 - Editing and Multimedia Design (3)
COM-416 - Television News Producing (3)
COM-452 - The Lincolnian Practicum (3)
 
Mass Communications: Strategic Communications Track
COM-302 - Strategic Communication Principles and Theory (3)
COM-344 - Public Relations Management and Strategies (3)
COM-402 - Advertising and Integrated Mkg Communications (3)
COM-405 - Strategic Communication Campaigns (3)
 
Total Mass Communications Track 12 credits

Elective Courses: Select two(2):

Course Credits
COM-312 - Audio Production (3)
COM-320 - Gender and the Media (3)
COM-322 - African Americans and the Media (3)
COM-323 - Media and Popular Culture (3)
COM-337 - Digital News Photography (3)
COM-400 - Special Topics (Varies by semester) (3)
COM-450 - Exploring Media Technology (3)
COM-453 - The Lincolnian Management (3)
     (Offered to non-majors; Lincolnian staffers)
COM-454 - The Student Media Center Practicum (3)
COM-455 - Entrepreneurial Journalism (3)
COM-490 - Internship in Mass Communications (3)
COM-495 - Research/Independent Study (3)
ENG-250 - Introduction to Cinema (3)
ENG-314 - Legal Analysis & Writing (3)
ENG-325 - Screenwriting (3)
ART-102 - Introduction to Computer Arts (3)
6
Total Elective Courses 6 credits
Total Mass Communications Major 48 credits

MASS COMMUNICATIONS MINOR

Course Credits
COM-200 - Introduction to Mass Communication 3
COM-201 - Mass Media and Society 3
COM-205 - Human Communication 3
COM-300 - Communication Theory 3
COM-401 - Research Methods in Mass Communication 3
COM-404 - Mass Media Law and Ethics 3
Total 18 credits