University Branding
The Office of Communications and Public Relations wants to be sure faculty and staff have the right tools to effectively communicate the Lincoln brand. We’ve put together the most requested resources here. Let the audience know it's Lincoln by including a Lincoln University logo or seal on your flyers and incorporate university colors.
*Any external vendor, organization, group or person(s) using Lincoln's logo(s) and/or wordmark(s) must be licensed. To learn more click Licensing.
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Logo
DownloadLincoln University has four official marks: standard, stacked, stacked center, and the University Seal. These are the preferred identity of Lincoln University. To learn the proper usage of the athletic logos, please contact the Department of Athletics & Recreational Services.
Select a tab option below to see available formats:
Usage
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If you need to use a single University logo, use the "standard logo" in the color format. The "stacked" and "stacked center versions" are available only if the size of the item necessitates their usage. They should not be used due to an individual's preference.
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No LU logo should appear with a black background; acceptable background colors are Lincoln blue or white.
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Use logos on official University documentation, approved partnerships, and approved sponsorships
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A buffer zone of at least one-third of the height of the Lincoln logo should appear between the logo and any other design element. Note: A buffer zone larger than one-third of the height of the logo is preferred.
Incorrect Usage
- Do not stretch, distort or alter the Lincoln University logos or University Seal in any way
- Do not adjust the Lincoln University font
- Do not use Athletic logos for University collateral
To ensure proper use of Lincoln logos, below are all former University and athletic logos that are NO LONGER IN USE:
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University Seal
University Seal
Use the seal only when the wordmark will not work.
PREFERRED SEAL
ALTERNATIVE VERSIONS OF THE SEAL
- White and orange: Seal (png) | Seal (eps)
- Black and white (jpg)
- Grayscale (png)
- Completely white seal (png)
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Typography
*Downloads available*The Lincoln University trademark was designed using the official University typefaces: Source Serif Pro and Ronnia. Source Serif Pro and Ronnia should ONLY be used for headlines, callouts, and pride moments.
Primary Typeface
Source Serif Pro (font used for “Lincoln University” wordmark)
Ronnia (font used for “Learn. Liberate. Lead.” wordmark)
Body Copy (Secondary Typeface)
Lincoln Univesity utilizes serif and sans serif typography. Secondary typefaces should only be used for subheads, body copy, and callouts.
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Serif
Minion (preferred)
Garamond
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Sans Serif
Source Sans Pro (preferred)
Arial
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Social Media
Official Lincoln University Social Media Accounts:
Social Media Directory and Policies
For social media policies and a directory of all known university social media accounts, visit the social media directory. If a unit’s social media account is not listed on this page or this information needs to be updated, please email communications@lincoln.edu.
Units that wish to open a social media account should consult the Office of Communications prior to opening a new account.
Offices that have existing accounts should post regularly (at least monthly). If an account is dormant, the unit should discuss closing the account or creating a plan to begin updating it regularly. Be sure the login information is stored in a safe place to ensure that the account remains active over time.
University accounts are not permitted to use the official university logo, which is in place to protect the identity and brand of the institution. Only the official University-wide accounts operated by the Office of Communications use the University logo.
Name guidelines: For consistency, university-endorsed accounts must include "Lincoln" either in the account handle, description, or address.
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