Mass Communication (Department)

Mission Statement

The mission of the Department of Mass Communications is to graduate majors who are prepared to work in a variety of positions and media environments from print to online to broadcast. Students are also trained to transition to graduate study in mass communications. These skills are acquired through the use of campus facilities, internships, and faculty-guided research. 

 

 

Overview

Goals

  1. Demonstrated excellence in mass media writing styles that conform to highest standards in print and broadcast newsrooms, multimedia platforms, and graduate course work.
  2. Interpretation and application of mass media theories and appreciation of how mass media impacts current events and cultural production. 
  3. Application of mass media ethics, particularly codes of professional integrity established by the Society of Professional Journalists, Online News Association, National Association of Broadcasters. 
  4. Applied knowledge of mass media technologies consistent with the changes in mass media industries, including multimedia convergence. 
  5. Application of research methods and approaches required for graduate study in mass communication

Graduation Requirements
Students must satisfy requirements on the schema below. To graduate with a BS or BA degree in mass communications, a student must complete a minimum of 120-124 course credits. The Bachelor of Arts degree candidate must fulfill the course requirements with four semesters of a foreign language. The Bachelor of Science degree candidate must fulfill a two-course foreign language requirement and a two-course requirement in computer science. The Department offers two concentrations: digital communication and strategic communication. The courses in each concentration are not interchangeable and must strictly adhere to the 72-Hour Rule standard of the department’s accrediting body in journalism and mass communications, Accrediting Council on Education in Journalism and Mass Communication. The 72-Hour Rule makes the following stipulation:

*All mass communications majors must take a maximum of 48 hours in mass communications and must take a minimum of 72 hours outside journalism and mass communications in order to complete their degree requirements. Students who take more than 48 hours in mass communications will have to take additional hours (outside the journalism and mass communications major) beyond the 120 hours required for graduation. For example, if a student takes 54 hours in mass communications, he/she will have to take 126 hours to graduate.

Mass communications majors may pursue additional minors and majors in any discipline that the University offers. However, the student should consult with his/her academic advisor and /or Chair before outlining their academic plans.

Admission Requirements
In order to declare as a mass communications major, a student must have received a “C” or higher in COM 202 (Writing Across the Media)

  • Mass Communications (Program)

    Program Goals

    1. Demonstrated excellence in mass media writing styles that conform to highest standards in print and broadcast newsrooms, multimedia platforms, and graduate course work.
    2. Interpretation and application of mass media theories and appreciation of how mass media impacts current events and cultural production.

    Outcomes

    • Analyze, describe and interpret the media content in the context of global society;
    • Apply First Amendment and ethical principles in the production of radio and television content;
    • Explain the historical, cultural and economic development of mass media industries, particularly in the United States and other societies;
    • Write correctly and clearly in forms and styles appropriate for mass media industries and/or graduate school.
    View Courses

Mass Communications Facilities

The high-tech classrooms and computer labs of the Department of Mass Communiccations are located in the newly renovated Grim Hall

The Media Center houses Lincoln University's radio station WWLU 88.7 FM, which also streams live and its closed circuit TV system (LU-TV) which has 4 channels (4.1-4.4) for students to showcase their projects and air programs.

The Lincolnian

View Lincoln University's Online Student Newspaper, The Lincolnian

Contact
Office Address: Grim Hall
Dr. Carmen Manning-Miller Chair, Department of Mass Communcations cmanningmiller@lincoln.edu 484 365 7204
Alicia (Lisa) Jones Department Administrative Assistant, AHSS; Program Assistant, Mass Communications ajones@lincoln.edu 484-365-7666